Harbicious: Scaling Success
22% Inc. (60 Days)Sales Growth
50+ UGC PiecesBrand Awareness
The Challenge
Harbicious has an extensive range of traditional products but lacked a modern 'digital-first' storefront and social proof to attract Gen-Z/Millennial buyers.
The Strategy
The 'Grandma’s Secrets' Viral Campaign. We focused purely on one hero product: Rosemary Water for Hair Growth.
Execution
We set up an affiliate program where influencers shared 30-day 'Hair Growth Journals'. We managed the entire social media calendar to ensure consistent posting of unique 15% discount codes.
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